Program

Monday, December 11, 2017
Location: Concourse Room A, Concourse Level
10:00 a.m. – 4:00 p.m.

Leaders in sports digital media converge for this exciting event from SVG to work through the challenges and share best practices of engaging viewers in the new digital world. Social media and live social video, over-the- top (OTT) distribution strategies, and much more are all on the docket at the second-annual SVG Digital Summit!

Welcoming Remarks by Akamai

 

Mark Ramberg,
Akamai, VP, Business Development


Time Session
10:00 - 10:45 a.m.

Linear Transformation vs. Digital Native: Building Video Experiences for a Multiplatform World

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In the new media world there’s a seemingly infinite amount of platforms and devices for which to deliver. Whether from a tradition linear broadcaster going digital or new age publishers who were born in a digital-exclusive model, leaders in the over-the-top (OTT) and direct-to-consumer spaces share their experiences in developing engaging platforms designed for live sports video consumption.
Moderator: Brian Ring, Ring Digital, President
Panelists:
Michael Allen
, NBA, SVP, Digital Products and Emerging Technology
Matt Panto
, The Ivy League, Senior Assistant Executive Director, Digital Media and Communications
Michael Spirito, FOX Sports Regional Networks, VP, Business Development and Digital Media
Andre Vawdrey, NBC Sports Digital Technology, Director, Partner Solutions

10:45 - 11:00 a.m.
Sponsored by:

SVG Digital Tech in Action: High Speed Case Studies of Three Sports Brands Streaming with Zixi

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Zixi highlights the contribution and/or distribution workflows for three very different sports brands to showcase best practices in using open IP networks as a legitimate, dependable broadcast video solution.
Presenter: Christy King, Industry Consultant

11:00 - 11:15 a.m.

SVG Digital Keynote Conversation: AWS Elemental – Live Sports & Beyond

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AWS Elemental enables video providers to accelerate innovation, improve reliability, increase scale, monetize their offerings, and reduce total cost of ownership for processing live and on-demand video content in the cloud. So how does AWS Elemental get companies like BT, Pac-12 Networks, Amazon Prime Video, Fox Sports Australia and fuboTV ready to jump into the live streaming game technologically? We discuss the process, the overall assessment, and the exciting future of streaming with AWS Elemental GM Alex Dunlap in this keynote conversation.
Speaker: Alex Dunlap, AWS Elemental, General Manager
Moderator: Brandon Costa, Sports Video Group, Director of Digital

11:15 a.m. - 12:00 p.m.
Sponsored by:

OTT Sound Off: What’s Facing Live Over-the-Top Sports Today?

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Latency. Security. Monetization. Digital Ad Insertion. Customization. Notification. The list of challenges (and opportunities) facing the live streaming sports world today are plenty. Major influencers on the content and technology sides discuss the current state of live sports streaming and offer practical takeaways for greater success today.
Moderator: Troy Dreier, SVG, Contributor, Streaming and Digital
Panelists:
Mark Ramberg
, Akamai, VP, Business Development
Matt Restivo, BAMTECH Media, GM, Multi-Sport Service
Rob Roskin, CenturyLink, Principal Solutions Architect for CDN
Steven Tripsas, Zype, Platform Solutions Architect

12:00 - 1:00 p.m.

Recess

1:00 - 1:45 p.m.
Sponsored by:

Social Video Production: Tools, Tips, and Strategies for Sports Social Success

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Be it through Facebook, Instagram, Twitter, or Snapchat, social video has helped spread the consumption and engagement levels of videos to never before seen heights. Each platform has its own identity so how are content creators using technology and creativity to truly test the boundaries and develop new ways to interact with and entertain viewers and what are their favorite pieces of technology to help them do it?
Moderator: Steve Cobb, Hashtag Sports, Co-Founder
Panelists:
Juan Pablo Convers, Univision Digital, VP, Business Development
Kevin Driscoll
, Sports Illustrated, Director of Social Media
Mike Kelley, Grabyo, President, Americas
Lyndsay Signor
, NBC Sports Group, Senior Director, Consumer Engagement
Jermaine Spradley, Bleacher Report, Executive Editor
Scott Warfield, NASCAR, Managing Director, Social and Digital Content

1:45 - 2:30 p.m.

The Team Life: Balancing Platforms While Serving Your Fans

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Professional sports franchises and collegiate athletic departments are now media companies; telling their own stories and engaging with their fans directly through the creation of a wealth of their own content. How are teams able to balance enhancing the fan experience on everything from Dot Com, to social, to mobile, to apps, to in-stadium, and anywhere else they may interact with their customers.
Moderator: Brandon Costa, Sports Video Group, Director of Digital
Panelists:
Matt Bunting
, Atlanta Hawks, SVP, Content, Fan Experience, and Production
Jayne Bussman-Wise, New York Red Bulls, Senior Director, Content and Communications
Derek Eagleton, Dallas Cowboys, Senior Director of Media and Programming
Chris Gargano, New York Jets, VP/Executive Producer

2:30 - 2:45 p.m.
Sponsored by:

SVG Digital Tech In Action: #NBABreakdown – How the NBA is Using Vizrt’s 3D Analysis Tools to Enhance its Facebook Clips

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How are leagues and teams taking Innovative approaches to providing additional insights to their fans on their social media channels? How do these efforts help attract more viewers to various platforms? We highlight solutions from Vizrt with the help of the NBA.
Presenters:
Richard Einstein, Vizrt, Head of Sports, Americas
Bruce Sandler, NBA, Director, Graphics – Broadcast Operations Technology

2:45 - 3:15 p.m.

Keynote Conversation with Joe Inzerillo, BAMTECH Media, EVP and CTO

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With Brandon Costa, SVG, Director of Digital

3:15 - 3:30 p.m.
Sponsored by:

SVG Digital Tech In Action: Personalized Live Fan Engagement – Making the User the Producer

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Learn how the Scandinavian Touring Car Championship used Net Insight’s OTT solution for low latency and sync. This unique solution gave race fans around Scandinavia a whole new viewing experience and opened up new monetizing opportunities for the race series.
Presenter: Stefan Gustafsson, Net Insight, Chief Solution Officer, Live OTT

3:30 - 4:15 p.m.

VR/360: What’s Next in the Future of Social Video Engagement

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Streaming, social, and mobile platforms have seen an influx of virtual reality and 360-degree video and content creators of all shapes and sizes are getting into the mix. Each medium offers dramatically new and different opportunities to tell stories and interact with viewers. Professionals who have played in these spaces share their workflows and offer their tips for those looking to get started.
Moderator: Diamond Leung, SportTechie, Managing Editor
Panelists:
Danny Keens
, NextVR, VP, Content
Jamie Leece, MLBAM, VP, Games and VR
Andre Lorenceau
, LiveLike, Founder and CEO
Jeb Terry, Fox Sports, VP, Emerging Technology and Head of PROcast
Trey Walters, ACC Digital/Raycom Sports, Senior Director, Content and Development

4:15 - 5:00 p.m.
Sponsored by:

Are We Entering A New Era of Artificial Intelligence (AI) as a Production Tool?

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Artificial intelligence and machine learning have the potential to transform sports event production and bring a higher level of production quality to social media publishing and OTT production. Automated highlight clipping, automated directing, audio mixing, and player-tracking cameras are just some of the new ways AI and machine learning could change everything. Experts discuss the current state of AI in a production environment and what the future holds.
Moderator: Brandon Costa, Sports Video Group, Director of Digital
Panelists:
David Clevinger
, IBM Cloud Video, Senior Director, Product Management and Strategy
Patti Fallick
, USTA, Senior Director, Broadcast Operations
Ryan Steelberg, Veritone, President
James Stellpflug, EVS, VP, Product Marketing