Mike Kelley

Grabyo, President, Americas

Mike Kelley is a sports and entertainment executive with 25 years of experience working at the intersection of content, distribution, and technology. Currently, Kelley is president of the Americas for Grabyo, building a team to work with the leading sports and entertainment properties, broadcasters, and digital publishers in North and South America. Grabyo is the leading cloud-based video production and editing platform in the industry – providing efficient tools to edit, manage, distribute, and monetize content (live and VOD) across all major social channels. Grabyo’s deep integrations with Facebook/Instagram, Twitter/Periscope, and YouTube, as well as various OVPs, provide a distinct advantage to clients that include: Univision, beIN Sports, Big Ten Network (BTN), BT Sport, Buzzfeed, CONCACAF, MLS, The Premier League, La Liga, FC Barcelona, Real Madrid, ATP, Wimbledon, Formula E, Universal Music Group, and many others.

Prior to Grabyo, Kelley led business development and strategy for the leading OTT platform company, NeuLion – with clients such as NFL, NBA, NHL, MLS, SKY NZ, UFC, and Univision.  From 2007-2013, he led BD for Ensequence, the leading interactive TV provider. He worked with top networks, broadcasters, and distributors in the U.S., as internet functionality began to merge into the TV experience. Previously, Kelley was VP of marketing for Yahoo!’s Media and Entertainment division, having led their partnership with FIFA for the 2002/2006 World Cups, and many other sports and entertainment properties. Kelley was also director of sponsorships for MasterCard for several years, and worked at U.S. Soccer in marketing and broadcasting around the 1993 USA/World Cup.

Featured in: Social Video Production: Tools, Tips, and Strategies for Sports Social Success

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