Scott Warfield

NASCAR, Managing Director, Social and Digital Content

As managing director of social and digital content at NASCAR, Scott Warfield oversees the development and execution of content and all strategic partnerships across the governing body’s digital and social media platforms. Warfield leads the teams responsible for the editorial direction of NASCAR.com and NASCAR social platforms including Facebook, Twitter, Instagram, and Snapchat.

NASCAR's social media has experienced across-the-board growth – highlighted by more than doubling total social engagement – after Warfield was tasked with elevating the sport’s social presence in 2015. He revamped NASCAR’s strategic approach to social video and spearheaded the company’s first-ever partnerships with Snapchat and Twitter. Beginning in September, NASCAR live-streamed an in-car camera on Twitter for all 10 Monster Energy NASCAR Cup Series Playoffs races.

In April, NASCAR received top honors at the 2017 Cynopsis Sports Media Awards for Overall Social Media Excellence, recognizing the best use of social media platforms in sports.

This past summer, Warfield’s responsibilities were expanded to include oversight of editorial and video content on NASCAR.com as part of the company’s newly consolidated Content Strategy team. NASCAR’s digital platform will eclipse one billion page views for the fourth consecutive year in 2017.

Warfield joined NASCAR in 2010 as senior manager of broadcasting and entertainment communications. He helped build the company’s Integrated Marketing Communications (IMC) division from the ground up. Promoted to a senior leadership position within IMC, Warfield drove communications strategy and execution in support of NASCAR broadcasting, entertainment, and digital media. In 2014, he was recognized as a PRWeek 40 Under 40 winner. Warfield’s leadership and contributions were instrumental in NASCAR earning its first PRWeek In-House PR Team of the Year award in 2015, as well.

Prior to joining NASCAR, Warfield ran Sports Biz Communications, a sports marketing agency he launched to help clients with various integrated marketing and communications disciplines. Warfield also spent two years at Motorsports Authentics as head of advertising and marketing. He began his extensive business career in the field of journalism as a beat reporter for SportsBusiness Journal.

Warfield received a B.A. in journalism/media and economics from the University of North Carolina at Chapel Hill. A long-time little league coach, he resides in Charlotte, N.C. with his wife and two daughters. He sits on the board of Crisis Assistance Ministries, one of Mecklenburg County’s top non-profits.

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