Trey Walters

ACC Digital / Raycom Sports, Senior Director, Content and Development

Trey Walters is senior director of content and development for Raycom Sports and ACC Digital, responsible for web, mobile, and content products and initiatives. In this role, Walters oversees the operation of traditional digital platforms. He also leads new business efforts in emerging technologies and trends such as virtual and augmented reality, esports and mobile gaming, and social media content and partnerships.

Prior to joining Raycom Sports in 2012, Walters’ prior experience included roles at sports marketing agencies Octagon, Wasserman Media Group, and MKTG. He managed activation programs on the collegiate and pro sports levels, as well as NASCAR and action sports.

With his combined experience on the product and consumer sides, Walters is hyper focused on the fan experience and strives to design and deploy various touchpoints to increase audience and engagement. A graduate of Wake Forest University, Walters lives in Charlotte, NC with his wife and twin boy and girl seven year-olds.

Featured in: VR/360: What’s Next in the Future of Social Video Engagement

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